The often quoted phrase: "when one door closes another opens" sometimes sounds trite, but here is a case where it is very true. As OMAS, the iconic Italian pen company closed, a new company emerged. The new company is Scrittura Bolognese, or SCRIBO.
In 2018 and again in 2019 I had a great meeting and conversation about the company. Luca is dynamic and full of enthusiasm. As he talked about SCRIBO, the current pens and the pens they are planning to release. I was impressed. Luca is not a dry numbers-based CEO. He is a person with a passion for fountain pens. After the initial meeting I believed he definitely had the energy and vision to make this new company a success. Now, in 2019 this is all evident.
This year I also met Elena, the CFO and she equally shares a compassion for the the company and the pen business. Flaminia, is the Designer. She originally came from the jewelry industry business when she moved to OMAS. Now with SCRIBO she talked about her values and vision in design and shared some concept drawings of future lines of pens. I like what I saw and look forward to the future lines.
In talking about the pens they create, the attention to detail comes across clearly. There is a passion for pens and an appreciation for the important role pens play in our communications. Flaminia talked about her vision for the design of pens. I liked what I heard. She talked about the design of the final pen of being a process of subtraction. That is, eliminate the unnecessary to arrive at a design with the essential elements to the final product. As a photographer, that approach is similar to photography composition. Often the challenge is to eliminate what is not needed in a scene, eliminate what does not support the message the photograph is to communicate.
Luca explained the thoughts that led to SCRIBO being started. The employees of OMAS had a passion, and were deeply disappointment at the decision made to end the company and sell the brand. Taking this passion forward, the day OMAS ended, SCRIBO started.
He talked about the growth of the company in very thoughtful terms. He wants to maintain the product standards that have already been established. It was refreshing to hear that his goal was not to make SCRIBO a "big" company. For him, it is not just about increasing the number of pens produced, or the number of stores that carry the pen. He likes the idea of SCRIBO being a company known for the quality of their pens, not the quantity. He explained some of the ideas they are working for in the future, but there was no sense of pressure as to how fast to get there, rather it was to continue with their careful approach to produce pens that support the experience of writing.
The first pens launched by SCRIBO were private label pens. Then, the next venture was to create SCRIBO’s first Limited and Special Edition Pens. The Feel became the flagship regular production pen for the company. The first run was a sell out.
In the Spring 2019 SCRIBO issued a limited product line of two new Feel pens, both in a beautiful green colour. One is a dark green called the Verde Bosco and the other a lighter green, the Verde Prato. Each is produced in a limited quantity of 219 pens. The pens were a great success. Scribo is planning to release another limited production of of the Feel pen in the Fall 2019. The two pens will be in gray colours.
I am a proud owner of the Feel pen. My collection holds the Black-Blue and the Verde Prato. A review of the pens is found in the Pens of Note Section.
For Scribo, it is about the writing experience. The company has also established a line of inks. Not only will the inks be available in a "standard" ink bottle but they are also in the final stages for the release of their inks is a beautiful large ink well type bottle. This large ink well will look great on any desk. This is something that really sets the company apart from others. The line of inks will cover nine colours. When I visited SCRIBO in September I was able to see ink samples and some pens were loaded with the inks. Nera Nera, for example if a very rich black ink.
Scribo is looking at the experience of writing in a multiple facet approach. Of course there is the pen, then there is the need for a quality ink. The next aspect that work is underway is to review paper operations to ensure that a good quality paper is available.
SCRIBO – Scrittura Bolognese S.r.l.
studio Via Frassinago 18/2
40123 Bologna – Italy
+39 051 9921928
Luca Baglione, CEO, Co-Founder, Scrittura Bolognese, SCRIBO
Flaminia, Design, Scrittura Bolognese, SCRIBO
SCRIBO The Feel, Blue-Grey
In Spring 2019 SCRIBO issued the Feel Verde, in colours evocative of spring colours found in the woods of Italy. The pens were produced in a limited production of 219 pens in each colour. The pens have quickly sold out. The two colours, Verde Bosco, a rich green with light yellow gold trim and the Verde Prato, a lighter colour green with ruthenium trim make stunning pens. I am luck to have acquired the Verde Prato when I was in Rome at Novelli Pen. Both colours are enriched with the pleasing look of mother-of-pearl with a semi-translucent appearance. The nibs are 18-carat gold in Extra Fine, Fine, Medium and Broad widths. The Flexible nib is available in 14-carat gold, in the same four sizes.
In Fall 2019 SCRIBO announced the new Grigio Giorno and Grigio Notte Feel pens. Again, the pens have a limited production of 219 pens in each colour. I saw the mother-of-pearl grey in June 2019 when I visited the studio offices in Bologna. A beautiful pen. The Giorno has light-yellow gold trim, the Notte has ultra-black ruthenium trim to bring out the dark tones of the pen. The nibs are 18-carat gold in Extra Fine, Fine, Medium and Broad widths. The Flexible nib is available in 14-carat gold, in the same four sizes.